In the February, 2009 issue of Men’s Retail Magazine, Karen Alberg Grossman reviews Frank’s new book, Frank’s Rules: How to Sell Menswear (And Practically Anything Else) Extremely Well. She writes, “As much as Richie is a quiet force in the universe, Frank Schipani is a whirlwind. An icon in menswear, Frank and I never officially met until I approached him one morning at the Stamford train station to comment on his clothing. He looked stunning: elegant but not flashy in clothes that were classic but not boring. His soon-to-be-published book, Frank’s Rules: How to Sell Menswear (And Practically Anything Else) Extremely Well, is a must-read for store owners, sellers, and anyone who loves clothes.”
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Frank writes a guest editorial for the respected industry publication, Men’s Retail magazine. In the piece, he expounds on some simple professional sales training techniques that can be implemented easily in any store.
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Frank Schipani was recently a panel expert at the Celebrity Auction held during The Sopranos Sunday charity event in May 2009.
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In a recent issue of the Men’s Retail industry publication, Frank is featured in a “Point/Counterpoint” piece about the best way to engage a retail customer. There is no “best way” to work a client, he says. Rather, “it’s about sincere hospitality, unique service, and true professionalism. What you are really selling is a positive and memorable experience.”
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In the Fall issue of the Men’s Retail industry publication, Frank writes a succinct and informative piece on the properly-fitted dress shirt, starting with some common mistakes that many men make when purchasing shirts, and ultimately revealing a number of useful guidelines on everything from comfortable collars, to the properly-arched and dimpled tie, to the correct amount of cuff that should be visible underneath the suit coat sleeve.
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