In the February, 2009 issue of Men’s Retail Magazine, Karen Alberg Grossman reviews Frank’s new book, Frank’s Rules: How to Sell Menswear (And Practically Anything Else) Extremely Well. She writes, “As much as Richie is a quiet force in the universe, Frank Schipani is a whirlwind. An icon in menswear, Frank and I never officially met until I approached him one morning at the Stamford train station to comment on his clothing. He looked stunning: elegant but not flashy in clothes that were classic but not boring. His soon-to-be-published book, Frank’s Rules: How to Sell Menswear (And Practically Anything Else) Extremely Well, is a must-read for store owners, sellers, and anyone who loves clothes.”
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Frank writes a guest editorial for the respected industry publication, Men’s Retail magazine. In the piece, he expounds on some simple professional sales training techniques that can be implemented easily in any store.
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In a recent issue of the Men’s Retail industry publication, Frank is featured in a “Point/Counterpoint” piece about the best way to engage a retail customer. There is no “best way” to work a client, he says. Rather, “it’s about sincere hospitality, unique service, and true professionalism. What you are really selling is a positive and memorable experience.”
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In the Fall issue of the Men’s Retail industry publication, Frank writes a succinct and informative piece on the properly-fitted dress shirt, starting with some common mistakes that many men make when purchasing shirts, and ultimately revealing a number of useful guidelines on everything from comfortable collars, to the properly-arched and dimpled tie, to the correct amount of cuff that should be visible underneath the suit coat sleeve.
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In the Spring 2009 issue of the Men’s Retail industry publication, Frank writes a fascinating piece entitled “Bad Guys in Great Clothes,” recalling his early inspiration for dressing well: “From the 1930s through the 1960s, uomini di rispetto (men of respect) dressed each day like successful businessmen going to the office. You might say these were the first “metrosexuals,” since they, unlike most men, spent a great amount of time and money perfecting their appearances. How well they understood the importance of presenting a professional image!”
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